NTCA Pilot Project

NTCA | Supplement | Project Data
The NTCA project studied customer choices in adopting fixed broadband, in some cases when providing a decreasing subsidy amount. The NTCA project included Alpine Communications (IA) and Leaco Rural Telephone (NM), in partnership with Connected Nation. The pilot offered a range of wireline broadband plans in one state with a flat subsidy amount of $25 per month for all 12 months. In the other state the pilot offered a range of wireline broadband plans with a sliding scale subsidy that was initially $40 per month for the first quarter and was reduced each quarter thereafter in increments of $10, with the last quarter providing a subsidy of $10 per month, thereby increasing the monthly end-user charge by $30 over the pilot. In each case, customers were able to choose from several speed plans, subject to what technologies the provider had available at the customer’s location.